1 lt washes 100 cycles
Gentle Laundry Wash
We’ve developed a concentrated, long-lasting Laundry Wash — designed to deliver a deep, effective clean while remaining gentle on skin, fabrics, and your hormonal health.
Building on the cult following of our household cleaners, we listened closely to mums, mums-to-be, and those living with sensitive or reactive skin. The result is a laundry formula suitable for everyday use — including baby clothes — without compromising on performance.
Powered by plant-based enzymes, our Gentle Laundry Concentrate targets everyday stains from sweat and food to oils and dirt, while helping fabrics remain bright, soft, and fresh over time. No harsh chemicals. No synthetic fragrance residue. Just a considered, effective clean.
Infused with Magnolia Champaca, Green Tea, Ambrette Seed and Ho Wood, the scent is soft, uplifting and quietly clean — designed to linger gently without overwhelming the senses. A euphoric, cotton-soft fragrance that settles into fabric like sun-dried linen.
Scented only with low-dose essential oils and free from endocrine-disrupting chemicals, this is laundry care designed to support sensitive skin, newborn wardrobes, and hormone-aware homes.
Mood: Euphoric, Cotton-Soft
- Up to 16 washes per 250ml
- Effective at just 15–20ml per load
- Gentle, plant-based and non-toxic
- Safe for baby clothes, delicates and sensitive skin
- Front and top-loader compatible
- Cold and warm wash friendly
- Made in Australia
- Essential oil-powered
- No synthetic fragrance
- Concentrated for low waste, just add water.
- Scent profiles designed to lift your mood
- Free from(VOCs) and (EDCs)
An airy, fabric-first scent designed to capture the quiet euphoria of freshly laundered cotton warmed by sunlight.
Soft floral notes unfold gently in warm steam, creating the impression of clean petals settling into cloth rather than sitting on top of it. Subtle green accents introduce a sense of clarity — like a window opened on a spring morning — while delicate, skin-like warmth lingers on dry fabric long after the cycle ends.
The result is a comforting, mood-lifting finish that evokes sun-dried linen, restful evenings, and the simple ritual of slipping into freshly washed sheets.
Clean, calm, and quietly uplifting — without ever overwhelming the senses.
- Use 15–20ml per load
- Pretreat heavy stains with an extra squirt directly onto fabric if needed
- Store in a cool, dry place
Our formula is crafted with a considered blend of biodegradable, plant-based surfactants including Methyl Ester Sulfonate, Lauryl Glucoside and Cocamidopropyl Betaine, alongside vegetable-derived humectants such as Glycerin and naturally occurring salts including Sodium Citrate and Sodium Carbonate.
It also contains an enzyme complex (including Protease, Amylase, Lipase, Mannanase and Cellulase) to assist in the breakdown of everyday stains, fabric-conditioning polymers to help maintain softness, and a preservation system of Phenoxyethanol and Ethylhexylglycerin.
Scented only with a low-dose botanical aroma composition derived from essential oils — including citrus, floral and green extracts — this formula is free from synthetic fragrance and endocrine-disrupting chemicals.
Each ingredient has been thoughtfully selected to support effective cleaning performance while remaining mindful of sensitive skin, delicate fabrics, and the home environment
Eurphoric cotton-soft scent you can't stop sniffing.
This scent was designed to feel clean, mood-lifting and addictive.
Magnolia Champaca offers a soft, floral note that’s gently euphoric, releasing its aroma as evening falls. It brings that cotton-soft, almost skin-like warmth you notice when laundry dries naturally, not artificially scented.
Bright top notes of Bergamot and Mandarin introduce a light citrus clarity, reminiscent of fresh air moving through open windows after a wash — fresh without sharpness or synthetic sweetness.
Green Tea adds a layer of crispness that cuts through heaviness, keeping the blend breathable and clear.
Frankincense and Clary Sage introduce a soft, herbaceous warmth that brings balance and calm, helping the scent feel settled and gently restorative rather than sharp or overly floral.
Amber brings a subtle, musky softness that settles into fabric rather than sitting on top of it, while Ho Wood grounds the blend with calm, woody depth.
Together, the notes create a quiet, comforting scent…clean, breathable and grounding. The kind of fresh laundry smell that feels safe, joyful and natural. Just as it should.
Behind the formula
This formula came to me on evening walks with the dogs through the leafy garden suburbs of New South Wales, Australia. A naturopath once said something I’ve never forgotten: you can often tell which homes are struggling with hormone disruption and immune stress just by walking past — the heavy scent of toxic laundry liquids and fabric softeners lingers in the air. It changed how I thought about scents we often associate with being “clean,” but are actually artificial and masking.
Laundry was also the hardest category for me to replace. Many low-tox options simply didn’t work. On those same walks, there was one tree I always slowed down for — its scent only revealing itself after dark. Magnolia Champaca fresh, soft and euphoric. It smelled like laundry should smell: cotton-soft, calm and clean, but entirely natural.
That became the heart of this highly concentrated laundry wash, gentle enough for sensitive bodies and hormone-aware homes. Clean, the way the earth intended...but strong enough that you’ll finally make the switch to going nude.
Claire,
Co-Founder
