nothing to hide.
A mood-boosting ritual, not a chore
Cleaning is something we do every single day, so we think it should feel good.
Go Nude concentrates clean streak-free and leave your home smelling of blue gum, lemon myrtle, magnolia champaca, bush gardenia and sweet orange (not synthetic fragrance!)
And those scent profiles aren’t chosen just because they smell good. There’s a science to scent. Each blend is intentionally created with Australian essential oils and botanicals chosen to make the everyday ritual of cleaning feel a little better.
Fill your glass Keeper bottle, add water, shake, and the whole room lifts.
Gentler around little hands, fur babies and sensitive homes when used as directed, yet strong enough for the everyday mess of real family life.
A note from Claire
We started Go Nude because we needed it to exist.
Living with endometriosis changed the way I looked at the products we bring into our homes. Suddenly, ingredient labels mattered. Synthetic fragrance mattered. And I realised just how difficult it was to find cleaning products that stripped back the ingredients we wanted to avoid, actually worked, smelled beautiful and didn’t cost a fortune.
My co-founder Karen had been blending her own cleaning formulas with Australian essential oils since 2017, after years working in the cleaning industry. Conventional products had left both Karen and her asthmatic son experiencing headaches and tight chests, so she began looking for another way.
Her formulas smelled incredible and cleaned beautifully. We knew other families were looking for the same thing.
Today, Go Nude is made in Australia with Australian chemists, growers and suppliers who care as much about what goes into our formulas as we do. Our concentrates are refillable, our ingredients are disclosed, and 5% of every website order goes to Sydney Cats & Dogs Home — the people who gave me my blind rescue pup, Hiccup.
Thank you for stripping things back with us. Every refill is a small vote for a softer, lower-tox home.
Claire Buick, Co-Founder
We don't say "non-toxic"
“Non-toxic” isn’t a regulated term in Australia, so rather than asking you to trust a word on the front of a bottle, we tell you what’s actually inside.
For us, low-tox means thoughtfully formulating without the ingredients we deliberately choose to avoid, including synthetic fragrance, dyes, phosphates, SLS and chlorine.
It also means disclosing our ingredients and being transparent about the choices behind each formula.
Because when it comes to something you spray across your kitchen bench, wash through your clothes or mop across your floors, we think you deserve to know what you’re bringing into your home.
Science where it works. Nature where it matters.
Our concentrates are made predominantly with plant-derived ingredients and developed with Australian chemists to deliver the kind of clean we expect from conventional products — without relying on overpowering synthetic fragrance.
Scent comes from essential oils and botanical extracts, with Australian-grown ingredients at the heart of our blends: blue gum eucalyptus, lemon myrtle, sweet orange, clove bud and peppermint.
Wherever possible, we buy directly from small rural growers and work with suppliers who share our commitment to responsible sourcing, people and biodiversity.
The result is concentrated cleaning that smells like the Australian landscape rather than the cleaning aisle.
Why concentrates?
Because shipping water around the country never made much sense to us.
Go Nude formulas are highly concentrated, so you add the water at home. That means smaller packs, less weight to transport and far less packaging for the amount of cleaning product inside.
Fill your reusable glass Keeper bottle with water, add your concentrate and refill it again and again.
One 1 litre pouch can make up to 20 full spray bottles, replacing the need to buy 20 conventional single-use bottles.
And because choosing better shouldn’t be reserved for people who can afford $15 bench spray, a refill works out to less than $6 per bottle.
Better for your home. Lighter on Mother Earth. Better value by design.
Nothing to hide
We called ourselves Go Nude for a reason.
We believe home care should strip things back: fewer unnecessary ingredients, less single-use packaging, no synthetic fragrance masking what’s underneath and more transparency about what you’re actually using around your home.
We’re still learning, refining and looking for ways to do things better. We’d rather be honest about that than pretend sustainability or low-tox living is ever perfect.
Because small changes, repeated every day, add up.
