1 lt washes up to 60 loads
Gentle Laundry Wash
We’ve developed a concentrated, long-lasting Laundry Wash designed to deliver a deep, effective clean while staying gentle on skin and fabrics, and made for hormone-aware homes.
Building on the cult following of our household cleaners, we listened closely to mums, mums-to-be, and those living with sensitive or reactive skin. The result is a laundry formula made for everyday use, including baby clothes, without compromising on performance.
At the heart of the formula is our six-enzyme system, made by fermentation, combining Protease, Amylase, Lipase, Mannanase, Cellulase and Pectate Lyase to help break down everyday stains from sweat, oils, food, grass and dirt. Unlike harsher conventional detergents that rely heavily on aggressive surfactants and synthetic fragrance, our enzyme blend works with fabrics more gently while helping maintain softness, brightness and freshness over time.
The formula is supported by biodegradable plant-derived cleaning agents and a phosphate-free water softener, designed to clean deeply without leaving behind heavy residues or overwhelming fragrance.
Infused with Magnolia Champaca, Bergamot, Mandarin, Green Tea, Frankincense, Clary Sage, Ambrette Seed and Ho Wood, the scent is soft, uplifting and quietly clean, designed to linger gently without overwhelming the senses. A euphoric, cotton-soft fragrance that settles into fabric like sun-dried linen.
Scented only with low-dose essential oils sourced in Australia. No synthetic fragrance, no SLS, no optical brighteners, and made without known endocrine disruptors. Laundry care designed for sensitive skin, newborn wardrobes and hormone-aware homes.
1 litre washes up to 60 loads at 15–20ml per load.
Mood: Euphoric, Cotton-Soft
- Up to 60 loads per litre (15 per 250ml)
- Just 15–20ml per load
- Gentle on skin and fabrics
- Made for baby clothes, delicates and sensitive skin
- Six-enzyme stain system: protease, amylase, lipase, mannanase, cellulase and pectate lyase
- Phosphate-free, with a biodegradable GLDA water softener
- No SLS, optical brighteners or dyes
- Low-suds, so it rinses clean
- Front and top-loader compatible
- Cold and warm wash friendly
- Made in Australia
- Essential oil-powered
- No synthetic fragrance
- Concentrated for low waste, just add water.
- Scent profiles designed to lift your mood
- No synthetic VOC solvents
- Made without known endocrine disruptors
An airy, fabric-first scent designed to capture the quiet euphoria of freshly laundered cotton warmed by sunlight.
Soft floral notes unfold gently in warm steam, creating the impression of clean petals settling into cloth rather than sitting on top of it. Subtle green accents introduce a sense of clarity — like a window opened on a spring morning — while delicate, skin-like warmth lingers on dry fabric long after the cycle ends.
The result is a comforting, mood-lifting finish that evokes sun-dried linen, restful evenings, and the simple ritual of slipping into freshly washed sheets.
Clean, calm, and quietly uplifting — without ever overwhelming the senses.
- Use 15-20ml per load
- Pretreat heavy stains with an extra squirt directly onto fabric if needed
- Store in a cool, dry place
Water, methyl ester sulfonate (plant-oil-derived surfactant), laureth-7 (surfactant for greasy stains), lauryl glucoside (sugar-based surfactant), cocamidopropyl betaine (coconut-derived surfactant), glycerin, sodium citrate, tetrasodium glutamate diacetate (GLDA, biodegradable water softener), sodium carbonate, enzymes (protease, amylase, pectate lyase, lipase, mannanase and cellulase), sodium gluconate, phenoxyethanol and ethylhexylglycerin (preservative, under 1%), PEG-40 hydrogenated castor oil (keeps the essential oils mixed), cellulose gum and hydroxyethylcellulose (stop dirt resettling on fabric and thicken the wash), sodium chloride, Australian-sourced essential oils (magnolia champaca, bergamot, mandarin, green tea, frankincense, clary sage, ambrette seed and ho wood) and tocopherol (vitamin E).
Listed from most to least. No synthetic fragrance, SLS, phosphates, optical brighteners or dyes.
Euphoric cotton-soft scent you can't stop sniffing.
This scent was designed to feel clean, mood-lifting and addictive.
Magnolia Champaca offers a soft, floral note that’s gently euphoric, releasing its aroma as evening falls. It brings that cotton-soft, almost skin-like warmth you notice when laundry dries naturally, not artificially scented.
Bright top notes of Bergamot and Mandarin introduce a light citrus clarity, reminiscent of fresh air moving through open windows after a wash — fresh without sharpness or synthetic sweetness.
Green Tea adds a layer of crispness that cuts through heaviness, keeping the blend breathable and clear.
Frankincense and Clary Sage introduce a soft, herbaceous warmth that brings balance and calm, helping the scent feel settled and gently restorative rather than sharp or overly floral.
Ambrette Seed brings a subtle, musky softness that settles into fabric rather than sitting on top of it, while Ho Wood grounds the blend with calm, woody depth.
Together, the notes create a quiet, comforting scent…clean, breathable and grounding. The kind of fresh laundry smell that feels safe, joyful and natural. Just as it should.
Behind the formula
This formula came to me on evening walks with the dogs through the leafy garden suburbs of New South Wales, Australia. A naturopath once said something I’ve never forgotten: you can often tell which homes are struggling with hormone disruption and immune stress just by walking past — the heavy scent of toxic laundry liquids and fabric softeners lingers in the air. It changed how I thought about scents we often associate with being “clean,” but are actually artificial and masking.
Laundry was also the hardest category for me to replace. Many low-tox options simply didn’t work. On those same walks, there was one tree I always slowed down for — its scent only revealing itself after dark. Magnolia Champaca fresh, soft and euphoric. It smelled like laundry should smell: cotton-soft, calm and clean, but entirely natural.
That became the heart of this highly concentrated laundry wash, gentle enough for sensitive bodies and hormone-aware homes. Clean, the way the earth intended...but strong enough that you’ll finally make the switch to going nude.
Claire,
Co-Founder
As seen in
FAQs
Go Nude products are waterless concentrates. You add the water at home, so you're not paying to ship it.
- Gentle Laundry Wash: 15–20 ml per load, front or top loader, cold or warm wash. 1 L washes up to 60 loads.
Test an inconspicuous area first. Store in a cool, dry place.
The full ingredient list is in the Ingredients tab above, in order from most to least, with what each one does. See every formula on our Ingredients page.
We share every ingredient and the level of the ones people ask about most. We keep exact recipes private so they can't be copied.
A blend of six fermentation-derived enzymes that break down protein, starch, fat and other everyday stains, with plant-based cleaning agents and phosphate-free water softeners. It's preserved with phenoxyethanol at under 1%.
- Gentle Laundry Wash: magnolia champaca, bergamot, mandarin, green tea, frankincense, clary sage, ambrette seed and ho wood
Several essential oils are on veterinary caution lists, especially for cats, which are more sensitive to them than dogs.
- Store concentrates out of reach of pets.
- Always use the diluted product, never the concentrate.
- Ventilate while you clean.
- Let surfaces dry before pets walk on or lick them.
If your pet shows signs of irritation, stop using the product and contact your vet.
Our Gentle Laundry Wash is made for baby clothes and sensitive skin. Keep every concentrate out of reach of children, as you would any cleaner. If you're pregnant and sensitive to scent, ventilate while you clean and check with your health practitioner if unsure.
We leave out bleach, ammonia, quats and synthetic fragrance, which are common irritants in cleaning products. Essential oils still give off scent, so open a window in small rooms. If scent is a trigger for you, try a small area first.
Go Nude was created by founders living with endometriosis, so we leave out synthetic fragrance, phthalates, triclosan and NPEs. Our products are a lower-tox swap for your home, not a treatment. Please speak to your health practitioner about your own needs.
Yes. Our formulas use biodegradable ingredients and are phosphate-free.
Our concentrates are formulated, made and packed in small batches in New South Wales, Australia, using essential oils sourced in Australia. Our pouches are made in Australia and our glass Keeper bottles are made in China.
All of your Go Nude products are made in our Garden HQ in NSW. This is a small batch operations. Your products formulas can take 2-3 business days to produce before shipping.
Domestic Shipping:
- Takes up to 5 business days.
- Shipping rates are calculated at checkout.
International Shipping:
- Takes up to 14 business days.
- Shipping rates vary by region and are calculated at checkout.
- Shipping times may be longer due to courier challenges
We offer a 30-day satisfaction guarantee. If you're not completely satisfied with your purchase, you can return it for a full refund within 30 days of receipt. Full refunds are possible for "change-of-mind" unopened and undamaged products. Partial refunds are available for opened or used products. Refund requests must be submitted to care@gonude.com.au.
Return Shipping Costs:
- For faulty items, Go Nude covers initial and return shipping costs.
- For "change-of-mind" returns, the customer covers return shipping costs.
Eligibility for Refunds:
- Refer to the Terms of Service for specific criteria.
- Damaged products not covered by warranty may not be eligible for refunds.
Please visit our returns page for more information.
