We all want clean, safe homes for our little ones. But what if some of the products we use to protect them are quietly putting their health at risk?
A landmark CHILD Cohort Study, published in the Canadian Medical Association Journal, revealed something every parent deserves to know: frequent exposure to common household cleaners in the first three months of life significantly increases the risk of asthma by age three.
Common cleaners and childhood asthma
Researchers found that babies in homes where cleaning products were used frequently had:
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41% higher chance of developing asthma
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Increased rates of recurrent wheeze
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Higher likelihood of immune sensitivity (atopy)
And these risks weren’t explained away by family history or secondhand smoke. In fact, the link was even stronger in girls, showing a heightened sensitivity to everyday cleaning chemicals.
The biggest culprits? Not just the heavy-duty bleach or oven sprays. Even so-called “everyday” products made the list:
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Air fresheners (sprays and plug-ins)
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Antibacterial soaps
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Scented detergents
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Dusting sprays
These products often release volatile organic compounds (VOCs)—chemical gases that can irritate lungs and disrupt respiratory development. Babies breathe faster, spend more time indoors, and explore surfaces with their mouths and hands, making them especially vulnerable.
Why Go Nude is different?
At Go Nude, we designed our streak-free formulas with nothing to hide—for a reason.
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VOC-free & EDC-free: Our products contain no volatile organic compounds or endocrine-disrupting chemicals, so they won’t interfere with developing lungs or hormonal balance. This is especially critical for new parents, since EDCs are strongly linked to hormone disruption, infertility, PCOS, and even breast cancer.
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Safe when diluted correctly: Each formula is crafted to be effective and gentle, protecting sensitive respiratory and immune systems when used as directed.
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Plant-powered & uplifting: Instead of synthetic fragrances, we use Australian essential oils like Sweet Orange, Blue Gum, and Lemon Myrtle. They leave behind a subtle, natural freshness—never a chemical cloud.
For new parents, especially those who’ve just had a baby, looking after your health and your hormones matters as much as looking after theirs. That’s why Go Nude is built to support the whole family—from crawling babies to curious pets to you.
Clean without immunity compromise
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Your home can sparkle without VOCs, fake fragrances, or hormone disruptors.
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Your baby can explore safely, without the invisible risks.
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Your routine stays just as effective, only lighter on your lungs and gentler on your hormones.
- Go Nude cleaning concentrates are not only better for you, they smell luxurious and are still effective.
✨ Discover streak-free cleaning with nothing to hide—shop our Discovery Kit today and feel the difference in your everyday health. Safe for your home. Safe for their little lungs. Safe for you.
