1 lt washes up to 60 loads
Gentle Laundry Wash Concentrate
Up to 15–60 Washes
A concentrated, six-enzyme laundry wash that gives a deep clean while staying gentle on skin and fabrics. We made it with mums, mums-to-be and people with sensitive or reactive skin, so it's safe for everyday washing, baby clothes included.
The scent is soft, uplifting and quietly clean, a cotton-soft fragrance that settles into fabric like sun-dried linen without overwhelming the senses.
What it makes, and the plastic it saves:
- 250ml: up to 15 washes, a third of a typical supermarket laundry bottle. $3.33 per wash.
- 1 litre: up to 60 washes and saves 1½ single-use plastic laundry bottles. $1.50 per wash.
- A typical 2 litre supermarket laundry liquid does 40 washes.
Concentrated means less water shipped, less packaging and fewer plastic bottles in your recycling bin.
The good stuff inside:
- Six fermentation-derived enzymes (protease, amylase, lipase, mannanase, cellulase and pectate lyase) that break down sweat, food, grass, oils and dirt
- Biodegradable cleaning agents, mostly plant-derived, including sugar-based lauryl glucoside and coconut-derived betaine
- Sodium citrate and GLDA, phosphate-free water softeners that help it work in hard water
- No optical brighteners left behind on fabric
- Essential oils, sourced in Australia: Magnolia Champaca, Bergamot, Mandarin, Green Tea, Frankincense, Clary Sage, Ambrette Seed and Ho Wood, for scent only
Gentle on sensitive bodies, including skin, hormones and respiratory systems. Made without synthetic fragrance, phthalates, parabens, chlorine bleach, ammonia, phosphates, SLS, dyes or optical brighteners, the ingredients most often behind itchy skin, hormone worries and that wheezy, chemical-cloud feeling. Scented only with essential oils sourced in Australia, so your home smells clean without the toxic cloud.
How to use: Use 15 to 20ml per load in a front or top loader, cold or warm wash. Add a little more for heavily soiled loads.
Female-founded, certified Australian Made, and blended in small batches in Beecroft, NSW. We hope your home is feeling better already.
Mood: Euphoric, Cotton-Soft
- Up to 60 loads per litre (15 per 250ml)
- Just 15–20ml per load
- Gentle on skin and fabrics
- Made for baby clothes, delicates and sensitive skin
- Six-enzyme stain system: protease, amylase, lipase, mannanase, cellulase and pectate lyase
- Phosphate-free, with a biodegradable GLDA water softener
- No SLS, optical brighteners or dyes
- Low-suds, so it rinses clean
- Front and top-loader compatible
- Cold and warm wash friendly
- Made in Australia
- Essential oil-powered
- No synthetic fragrance
- Concentrated for low waste, just add water.
- Scent profiles designed to lift your mood
- No synthetic VOC solvents
- Made without known endocrine disruptors
An airy, fabric-first scent designed to capture the quiet euphoria of freshly laundered cotton warmed by sunlight.
Soft floral notes unfold gently in warm steam, creating the impression of clean petals settling into cloth rather than sitting on top of it. Subtle green accents introduce a sense of clarity — like a window opened on a spring morning — while delicate, skin-like warmth lingers on dry fabric long after the cycle ends.
The result is a comforting, mood-lifting finish that evokes sun-dried linen, restful evenings, and the simple ritual of slipping into freshly washed sheets.
Clean, calm, and quietly uplifting — without ever overwhelming the senses.
- Use 15-20ml per load
- Pretreat heavy stains with an extra squirt directly onto fabric if needed
- Store in a cool, dry place
Water, methyl ester sulfonate (plant-oil-derived surfactant), laureth-7 (surfactant for greasy stains), lauryl glucoside (sugar-based surfactant), cocamidopropyl betaine (coconut-derived surfactant), glycerin, sodium citrate, tetrasodium glutamate diacetate (GLDA, biodegradable water softener), sodium carbonate, enzymes (protease, amylase, pectate lyase, lipase, mannanase and cellulase), sodium gluconate, phenoxyethanol and ethylhexylglycerin (preservative, under 1%), PEG-40 hydrogenated castor oil (keeps the essential oils mixed), cellulose gum and hydroxyethylcellulose (stop dirt resettling on fabric and thicken the wash), sodium chloride, Australian-sourced essential oils (magnolia champaca, bergamot, mandarin, green tea, frankincense, clary sage, ambrette seed and ho wood) and tocopherol (vitamin E).
Listed from most to least. No synthetic fragrance, SLS, phosphates, optical brighteners or dyes.
How it compares
Swipe to compare →
| Go Nude | OMO Sensitive | Pigeon Baby Laundry | OMO Active Clean | Lucent Globe Sheets | Skipper Sheets | |
|---|---|---|---|---|---|---|
| Price per washAt each brand's recommended dose | From $1.50 | $0.78 | $0.22 | $0.62 | $0.37 | $0.39 |
| Scented only with Australian essential oils | ✓ | Fragrance-free | ✕Lists "fragrance" | ✕Lists "perfume" | ✕Lists "fragrance" | ✕Lists "parfum" |
| No SLS (sodium lauryl sulfate) | ✓ | Not statedLists surfactant types only | ✓Lists sodium laureth sulfate (SLES) | Not statedLists surfactant types only | ✕Lists sodium dodecyl sulfate (SLS) | Not statedLists surfactant types only |
| Enzymes named on the label | 6Protease, amylase, pectate lyase, lipase, mannanase, cellulase | None listed | None listed | Not namedLists "enzymes" | 1Protease | 1Proteinase |
| No optical brighteners | ✓ | None listed | None listed | ✕Lists optical brightener | ✓ | Not stated |
| Packaging | Recyclable refill pouch | Plastic bottle (50% recycled) | Plastic refill pouchListed as not recyclable by retailer | Plastic bottle (50% recycled) | Cardboard, no plastic | Compostable wrap (per brand) |
| Made in Australia | ✓Certified Australian Made | ✓ | Not stated | ✓ | Not stated | ✕Made in China |
| Female founded | ✓ | ✕Unilever | ✕Pigeon Corporation (Japan) | ✕Unilever | ✕ | Not stated |
Six enzymes and eight Australian essential oils, every one named on the label. No SLS, no optical brighteners, no "perfume".
Go Nude Gentle Laundry Wash 1L, $89.99 RRP, up to 60 washes at 15–20ml per load. Compared with OMO Sensitive Laundry Liquid 2L ($31.20 regular price, IGA; 40 washes at 50ml per load), Pigeon Baby Laundry Detergent Liquid Refill 450ml ($9.90 RRP, Chemist Warehouse; up to 45 washes at 10ml per 30L wash, the lowest dose on its label), OMO Active Clean Laundry Liquid 2L ($24.99, 40 washes, IGA), Lucent Globe Laundry Detergent Sheets ($29.99, 80 washes) and Skipper Laundry Detergent Sheets ($139, 360 sheets). Laundry is compared per wash, because liquids and sheets aren't measured in ml. Where another brand gives a range of doses, we use the dose that gives it the most washes. Go Nude prices are "from" prices: the lowest price per 100ml (or per wash for laundry) across our sizes at full RRP. Each competitor is the most similar product we could find in its range, at its regular price. Based on publicly available information listed on each brand's own website, product labels and retailer listings as at 6 November 2026. Prices, ingredients and products are subject to change and updates. ✕ means the brand's public information shows otherwise or it doesn't make that claim. See how we compare.
Euphoric cotton-soft scent you can't stop sniffing.
This scent was designed to feel clean, mood-lifting and addictive.
Magnolia Champaca offers a soft, floral note that’s gently euphoric, releasing its aroma as evening falls. It brings that cotton-soft, almost skin-like warmth you notice when laundry dries naturally, not artificially scented.
Bright top notes of Bergamot and Mandarin introduce a light citrus clarity, reminiscent of fresh air moving through open windows after a wash — fresh without sharpness or synthetic sweetness.
Green Tea adds a layer of crispness that cuts through heaviness, keeping the blend breathable and clear.
Frankincense and Clary Sage introduce a soft, herbaceous warmth that brings balance and calm, helping the scent feel settled and gently restorative rather than sharp or overly floral.
Ambrette Seed brings a subtle, musky softness that settles into fabric rather than sitting on top of it, while Ho Wood grounds the blend with calm, woody depth.
Together, the notes create a quiet, comforting scent…clean, breathable and grounding. The kind of fresh laundry smell that feels safe, joyful and natural. Just as it should.
Behind the formula
This formula came to me on evening walks with the dogs through the leafy garden suburbs of New South Wales, Australia. A naturopath once said something I’ve never forgotten: you can often tell which homes are struggling with hormone disruption and immune stress just by walking past — the heavy scent of toxic laundry liquids and fabric softeners lingers in the air. It changed how I thought about scents we often associate with being “clean,” but are actually artificial and masking.
Laundry was also the hardest category for me to replace. Many low-tox options simply didn’t work. On those same walks, there was one tree I always slowed down for — its scent only revealing itself after dark. Magnolia Champaca fresh, soft and euphoric. It smelled like laundry should smell: cotton-soft, calm and clean, but entirely natural.
That became the heart of this highly concentrated laundry wash, gentle enough for sensitive bodies and hormone-aware homes. Clean, the way the earth intended...but strong enough that you’ll finally make the switch to going nude.
Claire,
Co-Founder
As seen in
FAQs
Go Nude products are waterless concentrates. You add the water at home, so you're not paying to ship it.
- Gentle Laundry Wash: 15–20 ml per load, front or top loader, cold or warm wash. 1 L washes up to 60 loads.
Test an inconspicuous area first. Store in a cool, dry place.
The full ingredient list is in the Ingredients tab above, in order from most to least, with what each one does. See every formula on our Ingredients page.
We share every ingredient and the level of the ones people ask about most. We keep exact recipes private so they can't be copied.
A blend of six fermentation-derived enzymes that break down protein, starch, fat and other everyday stains, with plant-based cleaning agents and phosphate-free water softeners. It's preserved with phenoxyethanol at under 1%.
- Gentle Laundry Wash: magnolia champaca, bergamot, mandarin, green tea, frankincense, clary sage, ambrette seed and ho wood
Several essential oils are on veterinary caution lists, especially for cats, which are more sensitive to them than dogs.
- Store concentrates out of reach of pets.
- Always use the diluted product, never the concentrate.
- Ventilate while you clean.
- Let surfaces dry before pets walk on or lick them.
If your pet shows signs of irritation, stop using the product and contact your vet.
Our Gentle Laundry Wash is made for baby clothes and sensitive skin. Keep every concentrate out of reach of children, as you would any cleaner. If you're pregnant and sensitive to scent, ventilate while you clean and check with your health practitioner if unsure.
We leave out bleach, ammonia, quats and synthetic fragrance, which are common irritants in cleaning products. Essential oils still give off scent, so open a window in small rooms. If scent is a trigger for you, try a small area first.
Go Nude was created by founders living with endometriosis, so we leave out synthetic fragrance, phthalates, triclosan and NPEs. Our products are a lower-tox swap for your home, not a treatment. Please speak to your health practitioner about your own needs.
Yes. Our formulas use biodegradable ingredients and are phosphate-free.
Our concentrates are formulated, made and packed in small batches in New South Wales, Australia, using essential oils sourced in Australia. Our pouches are made in Australia and our glass Keeper bottles are made in China.
All of your Go Nude products are made in our Garden HQ in NSW. This is a small batch operations. Your products formulas can take 2-3 business days to produce before shipping.
Domestic Shipping:
- Takes up to 5 business days.
- Shipping rates are calculated at checkout.
International Shipping:
- Takes up to 14 business days.
- Shipping rates vary by region and are calculated at checkout.
- Shipping times may be longer due to courier challenges
We offer a 30-day satisfaction guarantee. If you're not completely satisfied with your purchase, you can return it for a full refund within 30 days of receipt. Full refunds are possible for "change-of-mind" unopened and undamaged products. Partial refunds are available for opened or used products. Refund requests must be submitted to care@gonude.com.au.
Return Shipping Costs:
- For faulty items, Go Nude covers initial and return shipping costs.
- For "change-of-mind" returns, the customer covers return shipping costs.
Eligibility for Refunds:
- Refer to the Terms of Service for specific criteria.
- Damaged products not covered by warranty may not be eligible for refunds.
Please visit our returns page for more information.
